Author: Elrick

Choosing an appropriate SEO agency is essential for every business organization. It helps the company to increase sales, revenues, attract organic traffic and improve its online presence and brand recognition. However, with the competitive market nature and Google’s ever-updating algorithms, SEO services have become much more diverse and complicated.

These services primarily include On-page SEO, Off-page SEO, and Technical SEO. However certain companies provide more specific services like eCommerce SEO, YouTube SEO, Local SEO, etc, that help to improve your company’s performance. Therefore, before choosing an appropriate SEO provider, you should keep the following things in mind- 

Determining business goals

Before contacting an outsourcing team for managing your online presence, you should determine your ideal business goal. The SEO team will base its findings on your goal, conduct extensive website analysis, determine the strengths and weaknesses of the business, and therefore devise an ideal SEO plan.

Fixing budget

Comprehensive SEO agencies can charge high prices for their services. Therefore, you need to fix the budget of your SEO investment, which will help you to choose the appropriate agency and maximize returns on your investment. 

Research on company’s expertise

Different agencies offer different kinds of SEO services and have discrete experiences in the field. Before choosing a seo company for your company, it is important to conduct research on the specified aspects and services provided by the agency and verify their results with other customers and from autonomous websites that post their reviews.

An effective SEO provider will have the following characteristics- 

• SEO strategies :
  After an in-depth analysis and evaluation of the industry and target audience, a knowledgeable and experienced provider of SEO solutions will deduce ideas from your site audit and develop a customized plan for your business website. This would include formulating lead-generating comprehensive seed word lists, higher SERP strategies and even improving the brand’s reputation.
• SEO tools :
  An effective SEO company uses ideal SEO tools and reporting dashboards to monitor the SEO metrics accurately. Tools like SEMRush, Majestic are primarily centered around SEO whereas tools like HubSpot, Google Analytics help in marketing automation and reporting respectively.
• Proper implementation :
  The most important function of an SEO provider is technical implementation. After addressing technical issues, the agency can focus on on-site and off-site SEO strategies like creating relevant links, building authority on the sites, etc to help improve your overall control over the website and the sales.
• Transparent and progressive :
  A competent SEO company should be transparent about its strategies and provide you with a clear idea about your investments. As Google constantly updates its algorithms, the agency should have progressive marketing strategies like further keyword search, article SEO service, link acquisition campaign, etc. to keep your site competitive and improve visibility at all times.

SEO is a pivotal part of every business organization. Therefore, it is beneficial to choose agencies that offer all-over services of digital and traditional marketing, internal marketing, etc. Choose such an agency that carefully replicates your business goals and gives great returns in the future.

Request for Proposal abbreviated as RFP is a vital aspect of a standard business postulate. Most business in modern days invite suppliers and service providers to join a bidding process to purchase specific service(s) or product(s). The days of writing traditional letters to request for prices of products and service are long gone – giving way to the RFP. With more creative ideas and time-based experience the system has been improved a lot to make it more transcendental.

So what’s in it for you … you as the purchaser have often wondered and felt that it is a plaything that vendors bother about, if you ask … the answer is Everything. A good RFP can help you identify the right vendor for you, determine the strengths and skills and ideas of the service provider and most certainly can help in determining and fixing down your budgetary expectations and time of completion. However, if that is the advantages and merits, it should also be said that it does have some disadvantages like any other. Creating a good RFP is not necessarily child’s play, and can incur a good cost. For a larger project spanning over 2-3 months and more, it could be worthwhile to dedicate a full time person to identify the requirements, ideas, pros and cons. So Why Do We Need to Do It? Here is a easy reason – not doing it can lead up to spending more than you initially wanted to , get tangled in messy emails and phone interactions with your provider, jumping around multiple vendors for doing multiple tasks, end up dedicating more time to a smaller job and the list can go on and on !!

Here in comes the advantage of reading though this blog entry ? We have given the topic of Creation of a good RFP some thought for our customers and partners and also done some amount of research work on Google and Yahoo. This led us to finalize some basic points which are a must for any good Request for Proposals (RFP) and they are:

• Project Summary
• Objectives and Goals
• Scope of Work with earmarked functionalities
• Service Provider Information ( Contact Numbers, Emails, References )
• Budget ( Design and Development , Expenses , Promotions)
• Schedule ( Connected to goals , maintenance , expedition )
• Evaluation Criteria ( If Any)

Do you have a social media presence for your business? You are greatly lagging behind!

Setting up a business is quite straightforward have enough capital, manpower and you can start your own company. But there is a vast and tricky road that can lead the business to successful heights. Needless to say, if you own a business, you have to have some kind of social presence, or otherwise you won’t get the required exposure.

To simply put, if people are not even aware of your business, then how do you expect to grow sales and company reputation. It’s a fact that there are quite a number of great organizations out there but due to the lack of any promotions, there are never in the limelight.

To get you through the full gist of things, some of the most important benefits of having a social media presence for your company are:-

• Reach wider and unique audience: When your company is actively involved in several social media platforms, chances are that it will reach out to a wide number of people; more than what you had intended. Moreover, there is also the possibility to evoke the interest of people who are far diverse to your business.
• Far better promotions: Whether it’s for increasing sales or creating a buzz, social media is a great outlet for it. If you sell some products or services, providing valuable deals and discounts is a great way to promote your brand.
• Better customer service: For customers, social networks are a great way to reach out to companies. Incidentally, companies also prefer this method to provide efficient customer service.

For better or worse, the importance of social media is most likely to escalate in the future which is why you should immediate steps to set up and maintain it if you don’t have it yet.