Unveiling The Future: 10 Anticipated Trends In Web Design For 2024

In the dynamic realm of web design, staying ahead of the curve is imperative to ensure that your online presence resonates with the latest trends and innovations. As we approach 2024, the landscape of web design is poised for a transformative journey. In this article, we explore the top 10 anticipated trends in web design that are set to redefine the digital experience. For those seeking the services of the best website design company in Kolkata, these trends serve as a compass, guiding the path toward cutting-edge and visually captivating websites.

Immersive 3D Elements Take Center Stage:

The evolution of technology continues to propel web design into new dimensions, quite literally. 3D elements are expected to dominate the digital space in 2024, offering users an immersive and engaging browsing experience. Websites crafted by the best web designing agency in Kolkata are likely to feature interactive 3D graphics, enhancing user interaction and leaving a lasting impression.

Dark Mode Emerges As The New Norm:

Dark mode, once considered a niche preference, is set to become a standard feature across websites in 2024. This visually appealing and energy-efficient design choice not only reduces eye strain but also adds a touch of sophistication to the overall aesthetic. The best website design companies in Kolkata are gearing up to incorporate dark mode seamlessly into their design repertoire.

Minimalistic Designs With Maximum Impact:

Simplicity takes center stage as minimalistic designs continue to wield influence in 2024. Stripped-down interfaces with clean lines and ample white space not only enhance user experience but also facilitate faster loading times. The best web designing agencies in Kolkata are poised to master the art of minimalism, creating visually stunning websites that prioritize content and functionality.

AI-Powered Personalization Enhances User Experience:

Artificial Intelligence (AI) is set to revolutionize web design by offering personalized user experiences. From dynamic content recommendations to tailored interfaces, AI algorithms employed by the best web design companies in Kolkata will analyze user behavior to create individualized journeys, increasing engagement and satisfaction.

Voice User Interface (VUI) Gains Prominence:

With the rise of virtual assistants and smart devices, voice user interfaces are expected to gain prominence in 2024. Websites crafted by the best website design companies in Kolkata will integrate VUI seamlessly, allowing users to navigate and interact with the site using voice commands.

Inclusive Design Takes Center Stage:

Accessibility is a key consideration in modern web design, and in 2024, inclusive design principles will take center stage. Websites developed by the best web designing agencies in Kolkata will prioritize accessibility, ensuring that users of all abilities can navigate and engage with the content effortlessly.

Micro Interactions For Enhanced Engagement:

Microinteractions, subtle animations, or visual cues in response to user actions, will continue to be a trend in 2024. These small yet impactful design elements, when executed by the best website design companies in Kolkata, contribute to a more engaging and responsive user experience.

Augmented Reality (AR) Integration Redefines Interaction:

The integration of Augmented Reality (AR) into web design is set to redefine user interaction. Websites developed by the best web design agencies in Kolkata will leverage AR to provide users with immersive and interactive experiences, particularly in e-commerce and product visualization.

Sustainability In Design Choices:

In 2024, sustainability is not limited to environmental considerations but extends to web design choices. The best website design companies in Kolkata will prioritize sustainable design practices, including optimized coding for energy efficiency and eco-friendly hosting solutions.

Blockchain Technology Secures Web Transactions:

As online security becomes increasingly crucial, blockchain technology is anticipated to play a significant role in securing web transactions. Websites developed by the best web designing agencies in Kolkata will implement blockchain to enhance security and build trust with users.

In conclusion, the year 2024 holds exciting prospects for the world of web design. As businesses and individuals look to stay ahead in the digital landscape, partnering with the best website design company in Kolkata becomes paramount. By embracing these anticipated trends, web designers can create websites that not only meet the current expectations of users but also set new standards for innovation and creativity in the years to come.


Shared Hosting Vs. VPS Hosting: Navigating The Web Development Landscape

In the ever-evolving realm of web development, selecting the right hosting solution is a pivotal decision that can significantly influence the trajectory of your website. Two prevalent options that often find themselves in the spotlight are Shared Hosting and VPS Hosting. Each option comes with its own set of merits and demerits, and deciphering which one aligns with your needs necessitates a comprehensive understanding of their nuances. In this article, we delve into the intricacies of Shared Hosting and VPS Hosting, aiming to equip you with the insights required to make an informed decision based on your unique requirements.

Shared Hosting Unveiled: Economical, But With Limited Resources

Shared Hosting can be likened to sharing a room in a bustling hostel – multiple occupants sharing the same space. It stands out for its cost-effectiveness, making it an attractive option for individuals or small businesses with modest budgets and uncomplicated website needs. The allure of Shared Hosting lies in the equitable distribution of costs among multiple users.

However, the economic advantage comes at the expense of limited resources. Since multiple websites coexist on the same server, a sudden surge in traffic on one site may reverberate across others, impacting overall efficiency. This could result in slower loading times and diminished performance, rendering Shared Hosting less suitable for resource-intensive applications.

Is Shared Hosting The Optimal Choice For You?

If you find yourself in the startup phase or at the helm of a small business seeking the best web development services in Kolkata on a constrained budget, Shared Hosting may present a viable option. It seamlessly caters to the needs of static websites, blogs, or small-scale e-commerce ventures with moderate traffic.

VPS Hosting: Empowered Control And Elevated Performance

Contrastingly, VPS Hosting positions itself as a middle ground between Shared Hosting and dedicated servers. The acronym VPS stands for Virtual Private Server, a technology that virtually divides a physical server into multiple independent entities. Each VPS functions as an autonomous server with its own dedicated resources, offering enhanced control and performance compared to Shared Hosting.

VPS Hosting emerges as the favored choice for websites that have transcended the confines of Shared Hosting. Its flexible and scalable nature allows users to tailor server configurations to suit specific requirements. With dedicated resources at its disposal, VPS Hosting ensures that your website’s performance remains unwavering even in the face of traffic spikes.

Choosing VPS Hosting For Your Web Development Endeavors

For the best web development agency in Kolkata, where performance and reliability are non-negotiable, VPS Hosting often takes precedence. Agencies engaged in managing high-traffic websites, intricate applications, or e-commerce platforms require the dedicated resources that VPS Hosting unfailingly provides. This guarantees a seamless user experience and the capacity to handle heightened workloads without compromising performance.

Conclusion: Paving The Path Forward For Your Website

In conclusion, the decision between Shared Hosting and VPS Hosting hinges on the specific demands of your project and the constraints of your budget. If you operate on a modest scale, Shared Hosting can serve as an entry point. Nevertheless, as your website burgeons and necessitates more resources, transitioning to VPS Hosting emerges as the logical step for heightened performance and control.

For the best web development services in Kolkata, it’s imperative to synchronize your hosting choice with the nature of your projects and anticipated traffic. Whether you opt for cost-effective Shared Hosting or robust VPS Hosting, entrust your hosting needs to a reputable provider capable of catering to your unique requirements.

Bear in mind that the triumph of your website hinges not solely on the quality of web development services but also on the hosting solution that underpins it. Evaluate your needs, assess the scalability of your projects, and choose the hosting option that aligns seamlessly with your long-term objectives. In doing so, you pave the way for a thriving online presence characterized by optimal performance and unwavering reliability.


How To Choose A SEO Agency?

Choosing an appropriate SEO agency is essential for every business organization. It helps the company to increase sales, revenues, attract organic traffic and improve its online presence and brand recognition. However, with the competitive market nature and Google’s ever-updating algorithms, SEO services have become much more diverse and complicated.

These services primarily include On-page SEO, Off-page SEO, and Technical SEO. However certain companies provide more specific services like eCommerce SEO, YouTube SEO, Local SEO, etc, that help to improve your company’s performance. Therefore, before choosing an appropriate SEO provider, you should keep the following things in mind- 

Determining business goals

Before contacting an outsourcing team for managing your online presence, you should determine your ideal business goal. The SEO team will base its findings on your goal, conduct extensive website analysis, determine the strengths and weaknesses of the business, and therefore devise an ideal SEO plan.

Fixing budget

Comprehensive SEO agencies can charge high prices for their services. Therefore, you need to fix the budget of your SEO investment, which will help you to choose the appropriate agency and maximize returns on your investment. 

Research on company’s expertise

Different agencies offer different kinds of SEO services and have discrete experiences in the field. Before choosing a seo company for your company, it is important to conduct research on the specified aspects and services provided by the agency and verify their results with other customers and from autonomous websites that post their reviews.

An effective SEO provider will have the following characteristics- 

  • SEO strategies :
    After an in-depth analysis and evaluation of the industry and target audience, a knowledgeable and experienced provider of SEO solutions will deduce ideas from your site audit and develop a customized plan for your business website. This would include formulating lead-generating comprehensive seed word lists, higher SERP strategies and even improving the brand’s reputation.
  • SEO tools :
    An effective SEO company uses ideal SEO tools and reporting dashboards to monitor the SEO metrics accurately. Tools like SEMRush, Majestic are primarily centered around SEO whereas tools like HubSpot, Google Analytics help in marketing automation and reporting respectively.
  • Proper implementation :
    The most important function of an SEO provider is technical implementation. After addressing technical issues, the agency can focus on on-site and off-site SEO strategies like creating relevant links, building authority on the sites, etc to help improve your overall control over the website and the sales.
  • Transparent and progressive :
    A competent SEO company should be transparent about its strategies and provide you with a clear idea about your investments. As Google constantly updates its algorithms, the agency should have progressive marketing strategies like further keyword search, article SEO service, link acquisition campaign, etc. to keep your site competitive and improve visibility at all times.

SEO is a pivotal part of every business organization. Therefore, it is beneficial to choose agencies that offer all-over services of digital and traditional marketing, internal marketing, etc. Choose such an agency that carefully replicates your business goals and gives great returns in the future.


Why An Interactive Web Design is Important for Your Business?

Designing a website can be very challenging. Providing sufficient information about your business on the website and making the content look bright at the same time is not something a layman can do. Finding a professional that specializes in interactive web designing in Kolkatawill help you achieve everything you need from your online page. You would be surprised at the rate at which people would be visiting your website once you take care of that! Given this, is indeed a crucial aspect of creating a website.

Making your website design more interactive- 

Improve engagement the purpose of creating a website starts and ends with your need to make people aware of your work and business. Focus on the different responsive elements on the website along with the speed. The faster the page opens, the better.

Add more colour and font

you can hire a web designing company that adds in colour and use impressive fonts to make your website look more fascinating to look at.

Quick links

adding in links and call to action buttons makes it easier and faster for customers to find what they are looking for. With just one click, let the people find their desired service or product. Make this happen with the best web designing company

Change the aesthetics

websites that are pleasing to the eyes are the ones that people enjoy visiting more and more. These may include minimalistic graphics, bold and artistic pictures, and special effects. Professionals who specialize in web designing in Kolkata will provide you with visuals that change the user experience completely.

Top quality Content- last but definitely not the least comes content. When the content that you provide on your website is better than every other competitor in the market, there is no chance that you would lose the race.

Reasons for interactive design and hiring a web design professional

For every business out there, there is a suitable web design that will make your business look more attractive and useful to every potential customer who visits your site. But do you need to hire a professional to do that? Let us explain to you why:

good design will make sure that your website ranks higher than its competitors out there in the search engines. This way when potential clients search for related keywords, they are bound to land on your website.

The first impression is the one that makes the deepest impact. It would show the credibility of your work and what you are capable of. A good web design will do that for you.

A website that is designed well is proof that you are trustworthy and that your work is genuine. If you show dedication towards building your website, it shows that you are hard-working in the field as well.

An impressive web design creates a good image for your brand. With a well-designed website, you will never be able to go wrong!



Yes, if you are a small business and haven’t yet made a presence online, you are missing great opportunities that can happen through key strokes and mouse clicks. While you were thinking, your competitors who are already aware, have already started launching their own business websites.

Span your memory back and you can remember that there were days when businesses used to be done in an entirely different way. With the advent of Internet, the business world has taken a new shape, a new shade and absolutely a new tone. Business has changed these days. It’s important to promote your identity – especially if you are concerned about exploring your not-much-known brands, products and services widely. For small businesses like restaurants, pet supplies, gardeners, wedding services, plumbers, candle makers or any business having limitations, it is always essential to set up a good promotional program and each out; The demand for a website finds its importance here!

Boundaries: Your online personal will have no boundaries and so is the case for your business website. If your business is known by Your identity, The Internet is the way to spread out. Who doesn’t want to overcome the limits of cultures, countries and continents?

Volume of Clients: Over 1000 million people across the globe are Internet users. According to a new LinkedIn Research Network/Harris Poll, 92% of advertisers are incurring on Internet advertising in their media campaigns. Print advertising has come down to 88 %, while radio ads have suffered a downfall to 46% followed by mobile advertising which is around 39%. Hence having a good website for your business is the best option to promote your brand alongside yourself. Your only loss could be getting leads and potential clients in bigger volume than you can serve.

Inexpensive way to explore widely: If you are a small business or a trainer or a freelancer, I am sure you want to mark your name amidst the big shots in the industry. Who doesn’t want to reach the zenith? Launching a creatively professional website for your business and promoting it effectively will prove to be really great to connect people. Candidly speaking, it’s really not an over-kill to have a professionally designed website for your identity and it doesn’t require you to break piggy bank savings. If you are already throwing ads on newspaper, local magazines and draining out cash for banners and leaflets, this could be the best way to supplement them. With just a nominal yearly expense you can maintain a website for your business and that‘s quite a lot more effective as it will let your explore you more widely.

With a professional team of creative web designers, web developers, content writers and Internet marketing consultants, we have made many small businesses grow faster and helped promoting them via Seo. It’s highly satisfying to see your clients soaring high in the business world of modern time.



Request for Proposal abbreviated as RFP is a vital aspect of a standard business postulate. Most business in modern days invite suppliers and service providers to join a bidding process to purchase specific service(s) or product(s). The days of writing traditional letters to request for prices of products and service are long gone – giving way to the RFP. With more creative ideas and time-based experience the system has been improved a lot to make it more transcendental.

So what’s in it for you … you as the purchaser have often wondered and felt that it is a plaything that vendors bother about, if you ask … the answer is Everything. A good RFP can help you identify the right vendor for you, determine the strengths and skills and ideas of the service provider and most certainly can help in determining and fixing down your budgetary expectations and time of completion. However, if that is the advantages and merits, it should also be said that it does have some disadvantages like any other. Creating a good RFP is not necessarily child’s play, and can incur a good cost. For a larger project spanning over 2-3 months and more, it could be worthwhile to dedicate a full time person to identify the requirements, ideas, pros and cons. So Why Do We Need to Do It? Here is a easy reason – not doing it can lead up to spending more than you initially wanted to , get tangled in messy emails and phone interactions with your provider, jumping around multiple vendors for doing multiple tasks, end up dedicating more time to a smaller job and the list can go on and on !!

Here in comes the advantage of reading though this blog entry ? We have given the topic of Creation of a good RFP some thought for our customers and partners and also done some amount of research work on Google and Yahoo. This led us to finalize some basic points which are a must for any good Request for Proposals (RFP) and they are:

  • Project Summary
  • Objectives and Goals
  • Scope of Work with earmarked functionalities
  • Service Provider Information ( Contact Numbers, Emails, References )
  • Budget ( Design and Development , Expenses , Promotions)
  • Schedule ( Connected to goals , maintenance , expedition )
  • Evaluation Criteria ( If Any)


Do you have a social media presence for your business? You are greatly lagging behind!

Setting up a business is quite straightforward have enough capital, manpower and you can start your own company. But there is a vast and tricky road that can lead the business to successful heights. Needless to say, if you own a business, you have to have some kind of social presence, or otherwise you won’t get the required exposure.

To simply put, if people are not even aware of your business, then how do you expect to grow sales and company reputation. It’s a fact that there are quite a number of great organizations out there but due to the lack of any promotions, there are never in the limelight.

To get you through the full gist of things, some of the most important benefits of having a social media presence for your company are:-

  • Reach wider and unique audience: When your company is actively involved in several social media platforms, chances are that it will reach out to a wide number of people; more than what you had intended. Moreover, there is also the possibility to evoke the interest of people who are far diverse to your business.
  • Far better promotions: Whether it’s for increasing sales or creating a buzz, social media is a great outlet for it. If you sell some products or services, providing valuable deals and discounts is a great way to promote your brand.
  • Better customer service: For customers, social networks are a great way to reach out to companies. Incidentally, companies also prefer this method to provide efficient customer service.

For better or worse, the importance of social media is most likely to escalate in the future which is why you should immediate steps to set up and maintain it if you don’t have it yet.



For instance, you could spend an unlimited amount of advertising dollars to brand your business on programmatic advertising solutions or social media advertising; however, there are only so many converting keywords and searches in a market which caps your potential spend. Depending on the size of your business this may or may not be a big deal. In addition, to get the return on investment (ROI) you want, you also must take into consideration your search placement. Data-driven SEM Agencies, are positioned the best to maximize your SEM budget based on the highest converting factors such as keywords, geo-targeting, and more because they are leveraging the data.

Setting Your SEM Budget
Any SEM Agency should be able to help you set an ideal budget by using the Google Keyword Planner and/or Bing Keyword Planner. If your target budget comes in much higher than you’re expecting, you should ask for details like, How are they arriving at the budget? What keywords are they are using? What are their Cost Per Click (CPC) expectations? Most importantly, what is their management fee and what do they do with the budget if they don’t spend it?

The reason you should ask these questions is due to the concept of diminishing returns and potentially fraud. Let me clarify. Certain keywords will convert and provide value at a higher percentage than others. In fact, some keywords that seem ideal don’t convert at all. If you have some of this data beforehand, take out the junk keywords upfront. Or maybe you can eliminate products and/or services to better target your most profitable products/services.

SEM Management Fees
Clarify your SEM partner’s management fee and budget policies. You’d hate to see a 50% management fee when you can easily find someone who might perform equally or better for around 15%-25%. Actuate Media is a little different, we do a flat fee, which is typically even less. Also, you should be skeptical if they promise higher returns for the higher management fee. Professionally speaking, our team typically outperforms just about any media company. We have less overhead, so we don’t need to charge as much. Finally, you should also ask if they keep the remaining budget if the campaign underspends? If so, what is their incentive to spend your budget and maximize your ROI? They could simply be telling you to spend more than necessary to keep it.

SEM Keyword Strategy
Are they using Broad Match, Broad Match Modifiers, Phrase Match, or Exact Match? Why is this important? Certain strategies require more attention to optimize or may result in keywords that are too broad. Let’s look at the keyword “plumber,” if they are using a broad strategy then your ads will show for: plumber videos, plumber tools, plumber supply, plumber putty, etc. What a waste right? This means you might be spending some serious budget on terms that will not convert. We are not saying don’t use broad match, but if you do add the obvious negative keywords in before the campaign begins or at least understand if/when your vendor will do this and for a report.

SEM Conversion Optimizations
First, you need to make sure you’re measuring everything you want to analyze like form fills, phone calls, e-commerce transactions, and more. Once this is complete, you need to make sure the conversions are imported or set in Google AdWords. Then your SEM partner should be able to quickly locate which cities, keywords, and/or ad groups are performing within the first month or so. If you’re spending a bunch of money on clicks that are not converting something needs to change like the landing page or the text ads. If that still doesn’t improve results, then pause keywords/ad groups and stop wasting money. If necessary, the budget might be better appropriated to higher converting campaigns. In the end, how your partner sets up your account is important for data analysis, something we can discuss in another blog post.

If you have any questions about SEM, setting budgets, or data analysis, we encourage you to ask below or contact us directly.

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